Using Perceptual Maps in Marketing

Thorr Motorcycles, Inc. is manufacturing over 200,000 units annually and has current worth in excess of a billion dollars. Thorr is a leading name and holds around 40% of the total market. It not only sells motorcycles but also offers dealer training, dealer software support and mechanical training. For customers, it offers motorcycle rentals and biker training. Projected image of CruiserThorr is of â€Å"masculinity, mobility, and freedom†. Currently Thorr is experiencing decline in sales and wants to know the reason.Thorr can inquire from customers what they want to have in the motorcycle and then change it accordingly. Another way is to change the customer perception about the motorcycle. Phase I: Where is the Thunder? The first phase is the problem statement that the sales are decreasing, â€Å"The motorcycle industry is growing annually, but sales of Thorr Motorcycle’s existing product CruiserThorr (a 1500cc power cruiser priced at $25,800) are deceasing† (U niversity of Phoenix, 2008). This may be because of change in target market characteristics.The people being targeted are now old, their lifestyles have changed and they are not interested in getting a motorcycle. On the other hand, younger generation has comparatively smaller disposable incomes and they are more interested in buying an affordable motorcycle. Thorr needs a new redesigned marketing strategy to win back the sales. In this paper, market position of CruiserThorr motorcycles will be determined by using a perceptual map. This positioning on the map will be based on four fundamental parameters that can used to promote Thorr.Lifestyle reflection, price, quality engineering and offered services, were the chosen fundamental factors. Lifestyle image is the most important factor in this mapping because production motorcycles always sell on their image rather than specifications. Quality engineering is also important as no one likes to buy unreliable products. Quality of a motor cycle can also initiates word of mouth promotion for the company. In addition, no company can continue in the long term without providing quality products to the customers. Pricing is the next fundamental factor and it is on the base of price most people buy products.However, in case of motorcycles, customer’s image of a motorcycle is directly linked to its price that is why there is a small risk if company tries to decrease the prices that its image may get hurt in eyes of the customers. Services are also important to keep the dealers and distributors happy. This also ensures that customers remain loyal to the company. Recommendations and suggestion that were provided at the end of phase I proved to be successful. Phase II: Revving up the Market Phase II notifies about Thorr’s market position and its sales are not improving due to poor positioning.There are two ways out of it; repositioning of CruiserThorr or launching of a new motorcycle called RRoth. Phase II shows a SWOT analysis along with customer demands and income clusters. In addition, financing documents were also provided. Customer preferences are the most important factor here as the company is trying to target a much younger audience than that of CruiserThorr. Age group of target audience is chosen to be 25-35 years so the product should be according to their preferences. Thorr has decided to launch RRoth. $12,649,000 is spent out of allotted $13 million dollars for the marketing plan.Keeping the young people and their salary range in mind, new motorcycle will be priced between $13000 and $15000. Wide range of promotional techniques will be used including sponsoring mega events like Daytona and getting celebrity endorsements. It also included insurance facility, protection offerings, and featuring of RRoth in Hollywood movies. Movies were specially focused because of young target audience. Dealers will sell the motorcycle all over the country. Official website will give complete info rmation about the product including financing options.Planned services include customization options, club memberships and dealer training program. Financing option will ensure the customer from lower income group. Thorr is performing much better after the implementation of all the recommendations. Now, young people are opting for the new product enhancing company’s market position as well as sales. Phase III: Thundering Success? Phase III includes plotting of CruiserThorr based on market research. It will be plotted on a perceptual map. Characteristics of CruiserThorr relevant to RRoth will be chosen and then RRoth will be plotted on perceptual map based on those attributes.A comprehensive survey was conducted and people were asked about both productions of Thorr Motorcycles Inc. Three hundred fifty people from age 25-55 were surveyed and perceptual map was plotted based on their feedback. Research for CruiserThorr showed that around 37% people planned to spend $13000 to $15 000 on a motorcycle in near future. Around 57% people liked financing and customization options as it not only catered to those with little money, it also attracted people with extra money who wanted something better. Forty-five percent voted that dealership training is important for them.Service enhancements were demanded by 38% people. They were asked if all the services provided by Thorr are satisfactory and 25% replied with â€Å"strongly disagree†. After analyzing this data, lifestyle image factor was escalated to level 9 while price, quality engineering, and service offerings were changed to five, eight and seven respectively. Positive feedback confirmed that we are heading in the right direction. Positioning on perceptual map was corrected accordingly. Price attribute for RRoth was placed at level 8 and lifestyle image at level 9.Quality engineering stood at 8 while cool was also given an 8. Results from survey show that Cool and Price parameters were rightly placed at 8 and 8. As for lifestyle image and quality engineering, they needed to be revamped. Lifestyle image attribute was lowered to a 7 instead of already planned 9. It was done because of existing high image of Thorr. Quality engineering was also lowered at 7 rather than 8 because, although customers rated it high, they had positive views about its fuel-efficient engine. Relationship between Differentiation and PositioningPositioning and differentiation both are necessary for the success of a product. A product cannot be a Hit if any of these is missing. If a product is positioning accurately but does not differentiate itself from others then it will not become a leader. Similarly, if a product is very well differentiated from its competitors, but has not positioned itself accurately, it will also fail. Thus, it is imperative for a company that is planning to be the market leader, to not only introduce a unique product but projects it as a unique product as well.Repositioning in case of Thorr was inevitable because sales were decreeing and there was no option left. They repositioned and targeted a younger market to get the much-needed growth a good spark. Product life changes were being experienced and CruiserThorr was in declining phase. Something new was needed to keep the company in growth phase. Introduction of RRoth was great as it benefited the company in two ways; loyal customers did not leave CruiserThorr and stayed and secondly, new market was found that helped the company earn desired profits.Two products being offered at the same time gives the choice to the customers. They can choose any product that meets their requirements of style, fuel consumption or engine power etc. As for the differentiation, or uniqueness, the company has many ways in which it can differentiate its products. It can be price based, service based, or delivery options based. A common challenge in keeping both the differentiation and positioning is that the company must ensure incr eased sales along with company growth. Thorr should position its new motorcycle so that it attracts the young generation.After that, an aggressive marketing campaign should be launched to lure the target market into buying the motorcycle. The Effect of the Product Life Cycle on Marketing Marketing styles and techniques constantly change with the change in product lifecycles. Customer desires, wants and needs of customers keep on changing and so does the marketing scheme. For the same reason, marketers are always presenting their ideas in new and novel ways. Success of a product is always affected by the change in product lifecycle and it is the job of a marketer to show, through marketing plan, how to revitalize the product perception.Best way to do it is through repositioning of the product lifecycle. Product positioning is essentially how a customer feels when he goes out for buying a motorcycle. The Effect of the Product Life Cycle on Thorr Marketing plan should always be based o n the position of product in the product lifecycle. At this moment, CruiserThorr is almost on the verge of leaving maturity and entering decline phase. It would be very difficult to stop the decline of CruiserThorr. RRoth on the other hand is still in the introductory stage. ‘Thorr should know about the positioning of its products  according to the product lifecycle, only then will it be able to anticipate whether it is going to retain market position or need a new target market. Thorr faced a critical situation when it was time for differentiating and positioning of both its products but marketing research solved the issue in no time. Marketing research is vital to any company’s success and the data collected through the research should be used in decision-making. Data collected from surveys and marketing research can be used to produce perceptual map. This map will help in development of marketing plan.Opportunities also can be identified, through the perceptual map , and then they can be taken advantage of by acting accordingly. Thorr Motorcycles has designed a more redefined marketing strategy based on market research and perceptual maps. This hard work has put Thorr back on the right track of profitability and success. Creation of a marketing plan, according to research and conceptual maps, shows how a product can be repositioned in customer’s minds. This will not only change the overall image of the product but will also bring in profits.

A Model of Christian Charity & Letter to Philip Sidney

Winthrop, as mentioned before Is a dedicated Puritan, which are English colleens who believed that the Church of England was corrupt and needed to be â€Å"purified,† During this time period many Puritans and those of other religions were ridiculed and discriminated because of their faith. Many restrictions were placed on them, and additional taxes were added tot their Income. Winthrop believed the only way to purify the church was to leave England now and begin a new way of life. In his essay describes his perfect society as the inhabitants begin one with God and each other.He implies that a move now is the best way to begin purification. Hastily, and English writer and geographer saw many benefits form the colonization of the New World. With his background in geography he knew that North America would be filled with various types of raw materials and wild life. His letter gave examples of this variety mentioning the different types of wood such as cedar, oak, walnut and sund ry. He explained how these resources would not only benefit the colonies but also benefit England.He believed the resources available loud be able to be divided equally among the colonies and England. He also saw the financial benefits that they could come from colonization. Money was the most important reason for his proportions to colonize. Money was big factor in his argument. In these essays both Winthrop and Hastily emphasized that the best way to receive their desired outcome was to go now. To Hastily going now would be the best way to receive the maximum benefits from the North American raw materials.Winthrop believed leaving now was the only way to purify the church, saying that thing could be done for the church in England. Also stating the by leaving now would make the purification process to go faster. They also shared the ground on which they settled which was Massachusetts. They each believed a colony near the coast would help the more economically. A Model of Christian Charity & Letter to Philip Sidney By larders published an essay to inform his followers of his solution to the problem if the corrupt Church of England.This solution in fact was moving to the New World. Richard Hastily, in 1582, sent a letter to Philip Sidney to inform of the great believed the solution to their issues was to go and colonized North America. Winthrop, as mentioned before is a dedicated Puritan, which are English citizens who believed that the Church of England was corrupt and needed to be â€Å"purified. † During this time period many Puritans and those of other religions were ridiculed additional taxes were added tot their income. Winthrop believed the only way to coast would help the more economically.

Plato’s Philosophical Significance (in Regards to Metaphysics, and Ethics Essay

Philosophy spans the reaches of the human mind in countless topics, but is often divided into three main branches: metaphysics, the study of the nature of existence; epistemology, the study of knowledge and truth; and ethics, the study of morals. One of the first philosophers to look at these fields is Plato (427BCE-347BCE), whose writings are incredibly influential. Plato’s work lays the fundament for philosophy because of his cohesive contributions to the fields of metaphysics, epistemology, and ethics. Firstly, Plato’s work with Forms greatly influences metaphysics. He contributes the idea of the Forms which exist as â€Å"eternal and perfect ideals that exist in an unchanging, perfect heaven† (via Velasquez, 2002, p. 84). [2] The Forms contrast with worldly matter; this contrast leads to Plato’s next contribution to metaphysics, his concept of â€Å"Two Worlds. † Plato divides reality into the worlds of senses and forms, the latter of which he considers to be true reality and where the soul resides. Finally, Plato’s description of the tripartite human soul greatly influences St. Augustine’s religious work on Christianity 800 years later. Therefore, Plato’s Forms helped shape metaphysics. Secondly, Plato’s Forms and myths built the foundation for epistemology. Plato argues that due to the soul’s unchanging nature, the process of â€Å"learning† is the soul’s recollection of knowledge. He also provides two myths, both closely related to his metaphysical works. In the first, the Chariot Allegory, Plato describes a charioteer en route to heaven, in which there exists â€Å"true reality [the forms] with which real knowledge is concerned † (as cited by Velasquez, p. 84). The journey is impeded by an unruly horse that represents ignobility. The concept of the journey’s difficulty is mirrored, finally, in the Allegory of the Cave, which discusses ignorance and the escape thereof. Thus, Plato’s myths form the basis of epistemology. Finally, Plato’s work in ethics regarding justice is among the first and most influential. Firstly, he defines justice as the balance between the three parts of the tripartite soul. Thus, his justice theory states that justice in both the state and the individual is defined by â€Å"harmony between the various parts for the good of the whole† (Velasquez, 2002, p. 630). This justice theory shows cohesiveness with Plato’s tripartite theory of the soul. Finally, Plato associates justice with merit: individuals are treated proportionally to their talents and accomplishments. Hence, Plato’s philosophies regarding justice form the starting point for the field of ethics. In conclusion, Plato’s writings act as a basis and connection for the three main branches of philosophy: metaphysics, through his Forms; epistemology, through his myths; and ethics, through his justice theory. His influence on philosophy and society is expansive and, as such, Plato is one of the most significant philosophers. That his ideas are still being taught to modern day shows the true nature of philosophy: to pose questions so profound that they cannot be answered 2500 years later.

The Best and Worst Training Experiences Research Paper

The Best and Worst Training Experiences - Research Paper Example Elements of training design include setting learning objectives, developing instructional strategies, evaluating performance, sequence objectives, and content establishment, and the application of knowledge and skills (HSS, 2012). A trainer should choose the best form of training from the list of available options for better results. This paper will analyze both my best and worst training experiences as an employee with reference to the book, â€Å"Employee Training and Development† by Raymond A. Noe. My training as a driver is probably the best training experience I have had for years. Since my earlier years, I had always hoped to become a driver. Therefore, when the chance came I took it with enthusiasm. I took the training for a number of reasons. Firstly, I had hoped to own a car in a few months’ time and therefore I had to learn the skills of driving to be able to drive my own car. Secondly, I had a job in a food store where I was required to have a driving license as an additional skill. Therefore, the management sent me to a driving school for training. The objective of the training was to equip me with the necessary driving skills and road safety rules that would enable me to transport foodstuffs around my state effectively, safely and without breaking any traffic rules. Actually, I was not the only trainee in our driving school at the time. The design of the training targeted all students who desired to acquire the skills and knowledge in driving. I participated in the training alongside my colleagues. The training took place in many locations. The theory classes took place in a room suited for a driving lesson while the practical took place on the road. This arrangement was very suitable and conducive for this type of training. Different training methods were in application. Lectures and discussions took place in class while skill lessons applied on the road using the training car (FAO, 1998). The expertise of the trainer was unquestiona ble. He used convenient language, moderate training speed, gave instructions with an understanding mind, and was very encouraging. His mode of communication was perfect and he offered us chances to discuss and practice. The elements that I appreciated most in the training process included setting learning objectives, developing instructional strategies, evaluating performance, and the application of knowledge and skills (HSS, 2012). The application of the Behaviorism theory was clear in the training. I would observe and implement what the trainer was doing on the wheels until it become clear (Mergel, 1998). I can actually say the training was successful and I was able to transfer my learning to my job as I can drive comfortably and safely. However, I would recommend an increase on the practical lessons and the introduction of counseling topics for would-be drivers. My training as a sales representative was a bad experience. I had ventured in this training with a hope of securing a p art-time job with a soft drink manufacturing company. The objective of the training was to equip me with necessary sales and marketing knowledge and skills. The target audience was a number of students from our student organization. A friend and I participated in the training. The training took place in one of the empty rooms in the company and the training room was not conducive for the training as there was too much noise from the manufacturing machines in the company.

Recruitment and Selection Policy Essay Example | Topics and Well Written Essays - 1250 words

Recruitment and Selection Policy - Essay Example This study highlights that Ms Rosie Stansgate the Chief Investor of the magazine namely ‘In Clover’ is investing $4 million of her personal funds, to position her magazine in an influential way so that it impact ethical living. The readers of the magazine are expected to be of high profile creamy layer of the society with a strong belief in ethical living. Extensive market survey regarding the potential of the magazine if launched deciphers good business prospect for the same. At this background Prof. Oliver who is the proposed Editor of the magazine and Ms. Rosie gets indulged in a contradiction regarding the recruitment and selection policy of the company. Conflict resolution of this human resource acquirement issue between Ms. Rosie and Mr. Oliver is the main concern that has been addressed in the report.This paper declares that  on ethical ground Ms. Rosie insists her organization must treat its people with ethical values and the workforce of ‘In Cloverâ€⠄¢ must reflect a true blend of the demographic profile of Manchester. Existence of these types of human resource management (HRM) policies within the organization is quite admiring and will promote goodwill and public relation.  Different ethnic origin with cultural divergence makes the demography of Manchester quite diversified in nature. Hence it will be extremely tough to blend them under one single roof.  This will inhibit the pace of work and cause much conflict in ideas between the employees due to their diversified ethnic backgrounds. Hence, Prof. Oliver’s performance oriented and team work view with already experienced workforce would be more conducive for the organization that might translate into higher profit and sales. In contrast Ms. Rosie opines the recruitment policy should be strong and systematic, which will enable many fresh talents to be absorbed within the organization in a transparent and unbiased way. Now the most important issue that comes in foref ront of the organization is employee turnover. Minute analysis on life cycle of an organization reflects that growth phase requires experienced people to give direction to a company (till this point Prof. Oliver is justified). However, after the initial growth stage the organization starts aging and faces erosion of its talent pool for many different

Is genetic engineering ethical right Essay Example | Topics and Well Written Essays - 2000 words

Is genetic engineering ethical right - Essay Example Ethics is concerned with what is right or what is wrong. Defining ethics for stem cell research is quite challenging. Researchers and scientists have been focusing on the risks of the stem cell research and any issues and concerns that are raised by the general society. Some researchers claimed that they do not know exactly where to draw the line regarding ethics in stem cell research when scientists organized a panel to discuss the ethical issues that may arise in this field (Nathan, 2006). Situational ethics depend on the situation of something at a given time and applying the moral principles to what has been done to determine whether it is right or wrong. Situational ethics do not have adherence to specific rules and is based on the greater good. The person has to do what is right morally to achieve the goals of situational ethics. However, there are some things which are deemed good but they are wrong in some ways. This makes such things to be rejected by some people despite agr eement that they have sustainable solutions. For example, the stem cell research is widely accepted by all people. However, the source of the stem cells is considered wrong as it increased immorality (Oxford Dictionaries, 2013). On the other hand, Utilitarianism ethics which are also known as consequential ethics are based results of an action. If the consequences are good, then the consequences are morally right but when the consequences are bad, then the act is termed as morally wrong. In the stem cell research, the use of blastocysts as source of stem cells leads to death of the expected child. As it is widely believed, the life of a person starts immediately the sperm fuses with an ovum. As such, when a blastocyct is used, the embryo that would have grown to be fetus and a child is killed (Sinnott-Armstrong, 2012). Stem cell research can change the medical field dramatically, by providing cure for genetic diseases but has been faced with a number of situational and consequential ethical issues which have to be addressed to maximize on the benefits of this field. Embryonic stem cell research is based on undifferentiated cells in the blastocysts. This is a round ball like structure which is formed immediately after fertilization of the egg by the sperm. Its formation starts in the fifth day after fertilization when the zygote has settled on the wall of the uterus. Blastocysts are made up of cells which are to form all the parts of the body during the pregnancy. As such, the cells are differentiating at a very high rate. Since most of the cells are not differentiated, they can be used by scientists and researchers to form any part of the body. The fact that there are many undifferentiated cells that can be obtained from a single blastocyct makes the scientists and researchers to prefer them for stem cell research. Blastocysts for obtaining stem cell research are obtained in several ways. One, scientists and researchers are said to have agreements with abortio n clinics. The agreement is for the clinics to surrender viable blastocysts to the scientists and researchers within a given period of time. In this case, when the clinics come across aborted embryos that would be good candidates for obtaining stem cells, they store them and pass them to the stem cell research laboratories for obtaining the cells. The situational ethical question here is whether it is morally right to take

Paraphrase Essay Example | Topics and Well Written Essays - 250 words

Paraphrase - Essay Example The probe frequency for the routine measurements is 226 Hz and the tracking in the normal should be done at + 200 daPa which must be stopped once the peak is recorded. It is also suggested that a repetition of the test should be conducted in its entirety, if an unexpected result is obtained and the probe tip be cleaned after the completion of tympanometry. Though there is no consensus on standard normal values for middle ear pressure and admittance, a mean value of zero may be fixed for middle ear pressure and the range between 0.3 to 1.6 with a mean of 0.7 for middle ear admittance or compliance. Tympanometric measurements require the acoustic properties of the ear canal and the application of air pressure in tympanometry distinguish the carnal and middle ear components. The technical note also gives details about acoustic reflex measurements and, accordingly, there are facilities in impedance/admittance instruments to provide acoustic stimulus to the ear and to detect the associate d reflex. The reflex measurements are usually made at a pressure corresponding to the tympanometric peak. Tympanometers and other instruments are then applied to the evaluation of Eustachian tube function.

The Iran-Iraq War of the 1980s. Whom did the U.S Support and What Role Research Paper

The Iran-Iraq War of the 1980s. Whom did the U.S Support and What Role did they Play - Research Paper Example One of the key reasons for U.S. participation in this war was to fight terrorism in the Middle East nations. Chubin S, Tripp C,. Iran-Iraq War, 1980-1988,Middle East--Politics And Government--1945-,Iran--History--1979-,Iraq--History--1958-. London: Westview Press, 1988. Print. This book is a collaborative writing between Shahram Chubin and Charles Tripp. The book contains relevant details regarding the Iran-Iraq war of the 1980s. The book contains details regarding the origins of the Iran-Iraq War. It separately analyzes politics and strategies that were associated with both countries during the war. Issues of long-term effects and impacts of the war on both countries are also addressed in this book. Religion in both Iraq and Iran is stated in the both. The book further continues by assessing the relationship between these two countries and the superpowers. In essence, the book in the conclusion chapters describes how Iran is related to the United States, and how Iraq related with Su perpowers, which were either hostile or friendly. Hiro D. The longest war: the Iran-Iraq military conflict. New York: Routledge, 1989. Print. Published in the year 1989, this book by Dilip Hiro turned out to be highly instrumental in providing information regarding the Iraq-Iran War. The book provides detailed information on the root of conflict between Iraq and Iran War. Hiro takes a deep and critical look at the boiling issues affecting embattle Iran and Iraq. Hiro continues giving details regarding the war by touching on impacts it will have on the outside and Western world that is through exploring the victims and benefactors of the war. The engaging part of the book is the part whereby, Hiro discusses how the war was fought that is, through stating the weaponry and strategy employed by both countries during the war. This book also provides information pertaining to the negotiations that failed, and resulted in the war. Jacek B. "US Role in the Iran-Iraq War and its Negative Imp lications on US-Iran Relations." Kulna: For All of Us (2010): 1-3. Print Jacek’s article is one of the most recent scholarly article that examines United States’ involvement in the Iran-Iraq war of 1980s. Since it is one of the latest publication in this subject matter, it highly gets cited in later articles and books on the U.S. participation in Iran-Iraq war of 1980s. The content of this article is easy to comprehend, and it helps me understand how the United States supported Iran, and defeated Iraq in the Iran-Iraq War of the 1980s. It highlights both the reasons, contributions, and impacts of United States participation in this war. For example, the author notes that although the events of the United States involvement in this war may be forgotten by both Americans and Iranians, they significantly dictates how both the nations currently perceive each other. This article also shows how complicated this war was, from forming collaboration with Iran to defeating Iraq. Kilborn P. "Baker, In Saudi Arabia, to Pledge U.S. Neutrality in Iran-Iraq War." The New York Times (1987): 1-3. Print. This newspaper article from the New York Times was beneficial since it reported on a daily basis all the developments that led to the Iran-Iraq War. The genius of this newspaper article is the fact that it continued recording and reporting all that transpired during the war. This newspaper best exemplifies the stand that the United States took during the war. The day-to-day maneuvers, which

GEOINT and Europe Essay Example | Topics and Well Written Essays - 500 words

GEOINT and Europe - Essay Example However they were less helpful in the both world wars were easily grounded and conquered, there were several reasons to it, They were shaped in different forms ranging from polygonal to ring shape fortress however never survived and were not able to fulfill the purpose of its existence. One of reasons was its stagnant and motionless own existence as a giant body in itself. Despite its high walls and masonry. Walls were directly exposed to cannon fires, Explosive shells and artillery fires. Although advancements were made and in order to to kill the effect of cannon fires, Steel and concrete forts were introduced, and bunker concept was introduced to avoid the assault by enemies.. however despite all this and thick shielding there were couple of reasons that resulted in the whole scheme being a failure , the advancements in the machinery, the weapons, and later in world war two the use of Tanks meant any target in sight was vulnerable ,and in a way it was exposing yourself directly to the enemy. With fighter plans available, the forts presented a case of sitting duck that was waiting to be shot from above. By 2nd world war nuclear capabilities were achieved that would eliminate and erase whole of city, a fort being a small area. Any fort that had bunkers in it, a counter was created for it.and bunker busters were introduced and implemented on the forts strategy. Bunker busters are especially designed for such materials that are hard in nature .they were highly penetrative. The permanent existence of fort at one point, being a static entity, allowed the enemy to prepare itself and collect and gather all the information that was necessary to attack and launch an assault, therefore forts stood no ground of preventing and standing the enemy’s attack. By 2nd world war, the battles were fought on mobile basis. Any fixed position

McDonalds Corporate Social Responsibility and Sustainability Research Paper

McDonalds Corporate Social Responsibility and Sustainability - Research Paper Example The company provides food for the public and tries to fulfill this service in an ethical way that takes socially and environmentally friendly approaches. The firm’s core values are to provide nutritional wellbeing, environmental responsibility, create a sustainable food supply chain, provide employment and contribute positively to the community. The main aim from each of these values is to provide quality services at each stage of production. The company provides fresh food, using ethical means and productive partnerships (â€Å"Social Responsibility†). The company has also provided employment for individuals in 117 countries in the world. This reduces the unemployment rate and improves people’s living conditions in the community. The company’s menu caters for approximately 1,900 customers in different restaurants across the country (â€Å"Social Responsibility†). McDonalds is one of the most successful businesses in the world. It is the most popular foodservice provider in the world and has one of the highest returns on the stock market (Singh). The company has a good reputation and tries to maintain this by listening to the customer’s needs and catering for them in every way possible. The company is committed to the community and the customers and puts their needs first. Each year the company aims to enhance its sustainability efforts. The stakeholders in the company implement the best possible strategies, with the aim of finding new opportunities and setting new targets to advance and improve the company. The company has implemented numerous sustainability programs and policies. The company has tried to work together with partners at different stages of food production to improve the conditions of the employees. In 2007 Mc Donald’s set a goal and implemented measures to improve the working conditions of employees in the Florida Tomato industry. The company only

Tintern Abbey by William Wordsworth Essay Example for Free

Tintern Abbey by William Wordsworth Essay How TINTERN ABBEY evolves from beginning to end is in a truly reflective state upon the five years that had passed since he had last visited the ruins of the abbey. The ruin of the abbey, perhaps can be compared to the aging of man and the inevitably of aging, however, the abbey still stands as does natutre and its eternal splendor. The poem starts immediately with an adjective, rolling referring to the waters coming down from the mountain springs which do not disturb the murmur of the river: These waters, rolling from their mountain-springs/With a sweet murmur. (3-4). The gentle, quietness of the river Wye which Wordworth adored and the visual picture of the rolling of the water from the mountain springs give the reader a feeling of serenity. The tone of the poem is calm and mediative and Wordsworth describes the landscape and compares it to the quiet of the sky: The landscape with the quiet of the sky.(8). The plots of land surrounding his dear land are lovingly described with the color, green. He gives the woods an almost human personality with the use of the verb, runin line l7; Of sportive wood run wild; these paastoral farms (l7). The life of the woods surrounding the Abbey are almost given human like qualities in order to show how man is and must be part of nature. In the third stanza of the poem his tone changes and he almost becomes angry at the fact that he had left the abbey and returned to a life which had left him unfullfilled; How often has my spirit turned to thee!(58). In lines 89-92, For I have learned /To look on nature, not as in the hour/Of thoughtless youth, but hearing oftentimes/The still, sad music of humanity,(89-92) his tone becomes morose in reflecting upon the lack of human appreciation of nature. He uses obvious, but knowing adjectives in round ocean and living air: And the round ocean, and the living air (99) and attributes that are obvious to the conditions of the ocean and air, but to reflect upon the obvious and constancy of nature. The irony of the strengthening of his relationship with his sister, Dorothy takes place with his return to the abbey with Dorothy and he feels a freedom which he had lacked in the outside world. He feels protected in the woods, a plce of refuge which is reinforced by the dearness and closeness of his sister presence. The freedom to be himself and enjoy the beauty and tranquility that nature can provide, in a treasured place which was sacred to him, set away from the city gosssip and fast life, the ironic greetings of people who really dont care; Nor greetings where not kindness is, not all (13l). are all approaches and techniques that Wordsworth uses in order to et his reader into his head and allow the presence and grandeur . The autobiographical fact that Wordsworth and his sister Dorothy returned to live in the Lake District at the end of l799 reinformces how important the locale meant to he and his sister. Wordsworths wish for his sister in this poem is that she be happy and joyous in her surroundings and protect her from the gossip and cruelty of the outside world and that the serenity and calmness of nature keep her at peace; Therefore let the moon/ Shine on thee in thy solitary walk (l35-6). In stanza 4 Wordsworth becomes like a preacher in tone and when he says, That in this moment there is life and food/For future years(65-6) he seems to be teaching the reader a lesson that youth is spent in concrete form. HE alluded to the carnal nature of his youth; (The coarser pleasures of my boyish days/And their glad animalmovements all gone by,) (74-5) and welcomes his appreciation of nature and the caklmness it brings; other gifts/Have followed, for such loss, I would believe(87-8). Youth is eternal in the heart that appreciates the majesty and sublimness of nature is just what Wordsworth is trying to relate in Stanza 4 and his tone changes from descriptive to joyous and appreciative and relates his soul to nature. The sensualness of his return to the Abbey is reflected in lines 26-32; But oft, in lonely rooms, and mid the din/Of towns and cities, I have owed to them,/In hours of weariness, sensations sweet,/(26-32)renews the newness and hope of his youth and reaffirms his unit y with nature. The central description of the poem comes from muted visions of his prior visit to the Abbwy and his reminsceses in the concrete, visceral encompassing freedom of the woods. His reflection upon mans eternity and mortal life are addressed when he says; Until, the breath of this corporeal frame,/And even the motion of human blood/ALmost suspended, we are laid asleep/In body, and become a living soul: (44-47) the word, motion gives notice to the motion and vitality of nature which is eternal and contrasts and contradicts the long-lived life on man on earth. He is trying to reflect, himself on his place in the world in relation to nature, and also to allow the reader to reflect on his position and relation with the world of nature. Burial, return to the earth, part of nature again, the eternal circle of life, to be rejoiced.

Tuina Massage Essay Example for Free

Tuina Massage Essay Chinese massage (known as Tuina or Tui Na) stimulates acupressure points for healing energy to flow easily. Acupressure points have a high electrical conductivity at the surface of the skin and thus conduct the body’s energy effectively. Discover how to apply the same points and principles as acupuncture –using Chinese massage techniques and sensitivity of the human hand instead of needles. Learn to relieve a range of emotional complaints and common ailments such as depression, anxiety, headaches, backache, insomnia, nausea, carpel tunnel, and many more. Tuina Fundamentals Tuina and ancient Acupressure were developed in Asia over 5,000 years ago. Both are effective in the relief of stress-related ailments, in self-treatment and in preventive health care. Tuina releases tension, increases circulation, reduces pain and develops vibrant health. For more information on Acupressure, see Michael Reed Gach’s book, Acupressure’s Potent Points: A Self-Care Guide for Common Complaints from A to Z. ***** IT NEED TO BE IN 2SPACE FORMAT ***** NEED HEADING ON PAPER   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Tuina or ‘Tui na’ is an ancient Chinese Bodywork Massage Therapy that is frequently being utilized along with another Chinese holistic technique known as acupressure.   It was developed more than 2000 years ago, and harnesses the individual’s own internal energy known as ‘Qi’ (chi) to return them to a state of health and well-being.   Through this technique, Qi is made to rhythmically flow into the natural energy channels of the body known as the ‘meridians’.   This energy flows is considered to be the stimulating force for life. Manipulation, pressure, massage and traction provided during treatment, helps the body to naturally heal several disorders that affect the muscles, bones and the joints (such as sprains, arthritis, back pain, sciatica, etc); non-muscular skeletal disorders (such as those that involve the digestive system, respiratory systems and reproductive systems) and stress-related disorders (such as tension headache, carpel tunnel syndrome, anxiety, etc).   Besides, it helps improve circulation and the general health and wellbeing of the individual. Several techniques such as gliding, kneading, percussion, friction, traction, rotation, vibration, rocking, shaking, etc, are utilized during therapy sessions.   The meridians provide the life-giving energy to all the structures of the body such as joints, muscles, internal organs, tissues and the mind.   Any disturbance in the flow of Qi can cause several problems.   The Chinese have viewed disease as a condition in which the flow of Qi tends to get distorted.   When the flow of Qi is well-regulated, the individual is healthy in mind, soul and body. During this technique, manipulations help to correct the energy flow.   Various acupressure points may be stimulated in order to encourage the flow of Qi.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Acupressure is the technique in which pressure is applied to certain points in the body to treat any disturbance in the flow of energy (Qi).   In acupressure, 12 meridians or energy pathways are manipulated.   In actual Chinese medicine, 20 meridians exist; however, only 12 are considered important in acupressure that supplies energy to the tissues, organs and other structures of the body.   2 supplemental meridians (conception vessel and the governor vessel) are also manipulated sometimes. The 12 routinely utilized meridians include lung, pericardium, heart, large intestine, triple energizer, small intestine, liver, kidney, stomach, gall bladder and bladder.   Once the energy flow is stimulated, any imbalances in the flow are corrected, and the individual feels energetic and confident.   Along the 14 meridians, about 300 points exist known as the ‘acupressure points’ or ‘acupoints’.   Each of these points is given an alphabet-numerical code, and is manipulated with the fingers, hands, wrists, thumbs, knuckles, and sometimes with blunt objects.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The area at which the pressure has to be applied should be explored with a deep probing pressure.   Once the precise point is reached a stinging pain is felt, followed by a numbing or tingling sensation that migrates to other parts of the body.   With experience the points can be more easily recognized, but the sensitivity to pain reduces with time.   Once the point has been recognized, pressure should be applied over it for a few minutes.   The procedure should be repeated on the other side of the body. Once the procedure is completed, the individual can experience a lot of relieve from stress and tension, and an improvement in the flow of energy is immediately felt.   Sometimes, the symptoms may worsen following manipulation of the acupoint. In that case, the procedure should be stopped at that particular point.   If the treatment seems to be ineffective, the individual should search for other points lying close to the one manipulated.   In case, the individual gets only transient relief, the procedure should be repeated again.   The individual should remain relaxed, calm and concentrate during manipulation.   Besides, finger pressure, rolling with a blunted object (like a pen), pressing with the knuckle or palms, tapping, kneading forces, friction, traction, etc, can also be tried out and reapplied if it seems to be effective. References: Boyd, K. T. (2007). The Online Acupressure Guide. Retrieved January 4, 2007, from Stanford University School of Medicine Website: http://med.stanford.edu/personal/pointfinder/ CHIS-UK (2007). Acupressure. Retrieved January 4, 2007, from Complementary Healthcare Information Service UK Website: http://www.chisuk.org.uk/bodymind/whatis/acupressure.php Gach, M. R. (1990). Acupressures Potent Points Guide To Self-Care For Common Ailments. New York: Bantam Dell. Health How Stuff Works (2006). â€Å"How does acupressure work?† Retrieved January 4, 2007, from How Stuff Works Website: http://health.howstuffworks.com/question654.htm Health Information Organization. (2005). Tui Na (tuina) Chinese Bodywork Massage Therapy. Retrieved January 4, 2007, from Traditional Chinese Medicine and Acupuncture Health Information Organization Website: http://tcm.health-info.org/tuina/tcm-tuina-massage.htm Tuina (2007). About Tui Na. Retrieved January 4, 2007, from Tuina Australia Website: http://www.tuina.com.au/about.html

Financial Control Through Strategic Planning In Organizations Accounting Essay

Financial Control Through Strategic Planning In Organizations Accounting Essay Organizations are striving in these days to stay competitive in turbulent business world. Strategic planning become very integral part of all successful organizations. If organizations dont care about strategic goals then this competitive business world just kick out from the rivals. Finance is life blood of every organization in the world if organization has insufficient finance to run their operations they couldnt survive long term. Enterprise resource planning consists of lots of information system within the organization, for instance management information system, human resource information system, accounting and finance information system, the size of ERP depend on the size of the organization which facilitate organization to run their operations effectively and efficiently. But our concern in this essay regarding finance information system and planning. How management of the organization plan to finance their operations and how they make check and balance on the finance function system with other information system. Financial system is main functioning of the orgainsaitons. This system control billions of regular transaction everyday. The main purpose of financial system within the orgainsation to manage the organisation cash flows. If financial system run properly then organization has confidence its safe and stable. In the first part of this essay my focus on the explore the relationship between financial system and other system in the organisation, how important and run with each other and well integrated. What are the system of accounts and financial statements organizations used to control its financial system. There are five financial statements for instance income statement, balance sheet, cash flow statement, statement of change in equity and notes to the accounts. These statements show the financial health of organisation. Second part of this essay is base on the numerical part and explanation for that I construct hypothetical example of budget data regarding pizza company. Compare the actual budget with planned budget and find how we know about the variance. Then how management take corrective actions on these variance and area of conflict in financial control and management steps to minimise these conflicts. In last part I identify the how organisation finance its operations I discuss some source of finance and how management allocate finance to achieve maximum efficiency and how management can control on financial distribution in organisation. 1.1 Assess the relationship(s) between a financial system or function and other systems or functions in an organisation Elbanna and Amany (2006) stated that there is a close connection between the finance function on the one hand and production, procurement, marketing, personnel function on the other. approximately all business activities in an organization engage the attainment and use of finances. The purpose of production, procurement and marketing strategies are the privilege of the head of production, purchase and marketing divisions correspondingly, but for implement their decisions funds are necessary. For instance, the production department might decide to swap an old machine with a new to boost the production capacity but it has financial allusions too. likewise, the buy and sales promotion policies are lay down by the purchase and marketing divisions correspondingly, but acquiring of materials, advertising and other sales advertising activities cannot be agreed out without finance. Likewise, the employment and promotion of personnel is the accountability of the personnel department but recru itment and promotion of employees require funds for the payment of wages, salaries and other remuneration. Many times, it may be difficult to separate where the one function trimmings and other starts. It might, though be noted that although the finance function of lifting and use funds has a important consequence on other functions, it need no boundary or hinder the common functions of the business. It is likely that firm face financial problems might provide more weight age to financial deliberation and plan its own manufacture and marketing policies to outfit the position. If we look other side of the picture a firm with a lot of funds might not have much inflexibility with observe to financial deliberations in relation to other management functions. In such a firm, financial strategies might be attuned to the requirements of the decisions describing to manufacture, procurement, marketing and other functions. 1.2 Describe the systems of accounts and financial statements used to control a financial system Although the Financial Accounting Standards Board (FASB) put the rules by which the accounting occupation must stand, the warmth industry also sets actions and rules for its a variety of sections to make sure comparability, responsibility, and significant practice of accounting data. For new workers, those systems yet act as turnkey accounting systems. This way the system has all incorporated and is prepared to be used in operations. The three most used and renowned systems in the business are for the accommodation, foodservice, and association areas. There are at present one under progress for the food industry. Why are such industry-specific systems needed? If every industry follows the FASBs rules, couldnt every then have the right accounting information? In theory, yes. though, FASB rules are printed for the whole accounting career. Hospitality has accounts other industries do not, and vice versa. For example, a restaurant will not contain a reduction account for an oil rig, but a restaurant does need an accretion depreciation account for furniture, fixtures, and equipment. Even within the hospitality industry there are differences. A hotel industry is different from a club industry, and a club is different from a theme park. Hotels have room revenues food, country clubs have membership dues, and theme parks have admissions fees. There are optional procedures to classify convinced charge or identification of accounts. The accounting information give is more helpful not just for the companies themselves but also for investors, creditors, and even employees (Bratton, 2004). The Uniform System of Accounts for Restaurants, first published in 1927, is currently in its seventh edition. It provides sample statements, analysis blueprints, classification of accounts, and an expense dictionary. The aim of this publication, like that of the lodging and club industries, is to assist operators to interpret financial results in a more meaningful manner.( Weygandt et all, 2005) 2.1 Construct a budget for an area of management responsibility 2.2 Develop  budgetary control  systems and compare actual with planned expenditure Setting standards, the impartiality of the quantity and the person who process and evaluate the performance are significant. Measuring and comparing be able to be proficient by the person performing the job, by the superior, or by a workers person; yet an automatic system can measure and compare. From a behavioural point of view, the most recent method is the slightest popular, followed by measurement by a staff person just. An employee considers an automatic system, a staff person, or still the manager does not be acquainted with sufficient about the conditions of the job to make a flaxen comparison between real and intended results. in addition, the employee frequently distrusts the staff person and from time to time even the manager. At the similar, the employee is typically not trustworthy enough by the organisation to carry out the measurement and comparison unaccompanied. The best solution is to have the measurement done by the person most trusted by the employee and to agree to the employee some input. Domino pizza make baked packed of pizzas which it sells for  £60. The standard variable costs of the product are as follows (there are no variable overhead). 3 units of product A category of pizzas @  £ 4 per unit 2 labour [emailprotected]  £11 per hours The fixed overhead per month are  £ 20000 It is budgeted that 1200 units will be produced and sold per month The actual data for July 2009 were as follows: Sales and production (units) 1300 Actual sales price  £58 Raw materials used were 4000 units bought in at  £ 4.20 per units. The labour hours incurred were 2800 hours at  £ 11 per hour whilst the fixed overhead incurred were  £ 18000. Items Budget Actual Sales 72000 75400 material 14400 16800 Labour 26400 30800 Fixed overhead 20000 18000 Profit 11200 9800 Budgeted profit 11200 Material usage variance -400 ((1300*3)-4000)*4 Material price variance -800 ((4-4.2)*4000 Labour efficiency variance -2200 ((1300*2)-2800)*11 Labour rate variance 0 (11-11)*5800 Overhead expenditure variance 2000 20000-18000 Sales volume variance 2600 (1300-1200)*(60-12-22) Sales price variance -2600 -1400 (58-60)*1300 Actual profit 9800 2.3 Discuss  corrective actions  to be taken in response to budgetary variations unfortunate forecasting of field situation; weather and occasion in the future ways thorough and idyllic surveys in the direction of the field condition and foregoing weather data scanty planning in degree of work exactly study the job items, sequence and methods of the job activities adverse material preparation get prepared a detailed materials plan planning in harmony with scope of work. pitiable judgment and budgeting of materials cost arrange a precise and thorough budgeting support on direct market surveys Poor expansion and function of the standard work procedure assess the obtainable standard method in accord with the scope of work, situation, condition and environment deprived market forecast conduct a pre survey in accordance with market to enable making the right price estimation poor data and information of activity and materials conduct data attainment to make a good and complete data information. Shortage of materials in the market use material substitution and correct price so based on the material particular. Alter of materials basis condition to the project location suggest material replacement. divergence of quality materials bought and ordered. All section concerning procurement must clearly describe the responsibilities, rights and fine. impediment of materials payment. Construct an outstanding payment agenda to avoid delay in material delivery. Modify of the company buying policy develop fixed process. Divergence of preparation, develop detailed and precise schedule to make easy easy and controlled scheduled implementation. Unfortunate buying strategy in choosing suppliers. Perform complete and cautious selection of suppliers, which believe supplier on a daily basis capacity and material quality (Henstock, 1988). Impediment of materials consignment to location procurement agenda must be regularly check transform of materials circumstance during shipment process. Must have material continuation procedure during delivery. Shipping cost variance Delivery cost is determined based on budget requirements. Poor accessibility during shipping process Must have proper temporary storage facilities. Materials quality variance from requirement carry out quality control test to before delivery to make sure material is up to requirement. for material storing. Poor supervision in warehouses Conduct periodic storage control. incompetent use of materials in location extend effective material use process and material usage control. High recurrent materials association develop precise material transfer method and sufficient impermanent facilities site regular rework due to error. Clear design with good material plan contents and according to scope of work Lack of understanding towards the characteristic of work location Environmental and site evaluation sequence Lack of transportation Provide accurate estimation for mobile equipment plan and placement schedule Inefficient utilization and cutting of materials Provide bar bending/ cutting schedule Wrong materials utilization Provide clear work method with available facilities Incomplete drawing design Develop evaluation during tender explanation meeting Frequent out-of-sequence job flow Provide accurate and detail execution schedule Schedule compression Perform work according to schedule and identify change of order and adjust accordingly to schedule. Owner intervention during process Clear and well defined clauses in contract regarding responsibilities and duties to prevent unnecessary disruption. Lack of coordination meeting in the field Operation that regulate Coordination meeting Poor report system Develop procedure and execute the procedure with discipline. Lack of Information System role (MIS-IT) Develop appropriate Information system with proper communication procedure. Poor companys administration and documentation system Provide Manual and procedure that govern administration and documentation. Poor evaluation and decision making system Conduct coordination meeting for project evaluation to reach effective and accurate decision making. Poor inventory control towards stock of materials Create a procedure and implement the procedure with discipline. High number of materials and equipment loss/stealing Well Implementation of Safety and security system and discipline in material utilization Frequent changes of economic condition Periodic evaluation of project. Create addendum to minimize losses and impact from planning if needed. Frequent changes of rules and regulations Make contract changes with binding condition and according to the applicable agreement. High frequent of unpredictable situations during construction (force majeure, natural disaster, politics, etc) Include force majeure clausal in contract to predict and anticipate unexpected conditions. Poor condition of weather and climate Apply accurate construction method High competition Improve effectiveness, efficiency and productivity by implementing SWOT analysis. ( VERONIKA et all, 2006) 2.4 Identify conflicts that can occur with  management control systems  and how these could be resolved or minimised According to Maciariello et al. (1994), management control is concerned with coordination, resource allocation, motivation, and performance measurement. The practice of management control and the design of management control systems draws upon a number of academic disciplines. Management control involves extensive measurement and it is therefore related to and requires contributions from accounting especially management accounting. Second, it involves resource allocation decisions and is therefore related to and requires contribution from economics especially managerial economics. Third, it involves communication, and motivation which means it is related to and must draw contributions from social psychology especially organizational behaviour. Management control systems use many techniques such as; Balanced scorecard, Total quality management  (TQM), Kaizen  (Continuous Improvement), Activity-based costing, Target costing, Benchmarking  and Benchtrending, JIT, Budgeting, Capital budgeting, Program management techniques, etc. 3.1 Identify the current and potential sources of finance that support organisational activities When a corporation is rising rapidly, for example when consider investment in capital equipment or an acquirement, its current financial resources might be insufficient. Few emergent corporations are capable to finance their growth plans from cash flow only. They will consequently require to believe raising finance from other outside sources.  In addition, managers who are seem to buy in to a business or buy out a business from its owners, might not have the capital to get the company. They will need to lift finance to attain their objectives. There are a lot of possible sources of finance to meet the requirements of a emergent business or to finance an MBI or MBO: Existing shareholders and directors funds, Family and friends Business angels, Clearing banks (overdrafts, short or medium term loans), Factoring and invoice discounting, Hire purchase and leasing, vendor banks (medium to longer term loans), business enterprise capital. A key deliberation in decide the source of new business finance is to hit a equilibrium between equity and debt to make sure the financial support structure ensemble the business. The main dissimilarity between borrowed money (debt) and equity are that bankers demand interest outflow and capital repayments, and the hired money is typically tenable on business assets or the private assets of shareholders and directors. A bank also has the authority to put a business into supervision or bankruptcy if it defaulting on debt interest or repayments or its projection turn down. (Quoan, 2002) In disparity, equity investors get the risk of breakdown like other shareholders, while they will advantage through contribution in rising levels of profits and on the ultimate sale of their wager.  However in most situations venture capitalists will also need more composite investments in additional to their equity part. In general purpose in lifting finance for a company is to keep away from revealing the business to extreme high borrowings, but without gratuitously weaken the share capital. This will make sure that the financial risk of the company is reserved at best possible level A concise explanation of the main characteristics of the main sources of business finance is provided below, venture capital is a universal term to explain a variety of ordinary and preference shares where the spending organization obtain a share in the business. Venture capital is planned for higher risks such as commence state and development capital for more grown-up investments. Substitute capital carry in an organization in place of one of the unique shareholders of a business that needs to understand their personal equity before the other shareholders. There are over 100 different venture capital funds in the UK and some have geographical or industry inclination. There are also sure large industrial companies which have finance obtainable to spend in rising businesses and this corporate venturing is an extra source of equity finance. Local development organization and the European Union are the major sources of funding and soft loans. contribution are usually made to make easy the buy of assets and also the creation of jobs or the training of employees. Soft loans are usually subsidised by a third party so that the conditions of interest and sanctuary levels are less than the market velocity. There are more than 350 proposals from the department of trade and industry unaccompanied so it is a substance of recognize which sources will be suitable in each case. Funds can be lift against debts outstanding from customers via invoice discounting or invoice factoring, thus recovering cash flows. Debtors are utilized as the main security for the lender and the borrower might get up to about 80% of endorsed debts. In addition, lot of these sources of finance will at present provide against stock and other assets and might be more appropriate then bank lending. Invoice discounting is usually secret, whereas factoring expand the simple discounting standard by also commerce with the administration of the sales ledger and debtor compilation. Hire purchase conformity and hire provide finance for the attainment of precise assets such as motor cars, equipment and machinery connecting a deposit and re-payments more, normally, three to ten years. Theoretically, possession of the asset stay with the lessor whereas label to the goods is ultimately relocate to the hirer in a hire purchase contract. Medium term loans and long term loans are granted for exact reason such as obtain an asset, business or shares. The loan is usually safe on the asset or assets and the interest rate might be changeable or fixed. The small firms loan guarantee scheme could give up to  £250,000 of borrowing maintain by a government guarantee where all other sources of funds have been tire out. This loan finance where there is small or no precautions gone after the leading debt had been protected. To replicate the privileged risk of mezzanine finance, the lender would indict a rate of interest of possibly four to eight % over bank base rate, might get an alternative to obtain some equity and might necessitate repayment over a shorter period. An overdraft is a decided amount by which a customer could excess withdraw from their current account. It is usually held on current assets, re-payable on stipulate and utilize for short period working capital variation. The interest cost is usually uneven and correlated to bank base rate. Increasing fund is frequently a intricate process. Business management require to consider numerous choices and then bargain conditions which are suitable to the finance supplier. The major bargaining points are repeatedly as follows: Whether equity investors get a seat on the management board. Votes credited to equity investors, level of guarantees and protection provided by the directors financiers fees and costs, who tolerate costs of due attentiveness. Throughout the finance acquiring process, accountants are frequently called to reassess the financial attribute of the arrangement. Their report might be official or unofficial, an indication or an widespread reconsider of the companys management information system, forecasting means and their exactness, re-examine of most recent management accounts counting working capital, pension funding and employee agreements etc. This due diligence process is utilized to emphasize any primary problems that might exist. 3.3 Discuss the monitoring and control of finance employed in support of organisational actvities All budgets are owed to budget managers on the endorsement of the Vice-Chancellor, under designation from council. Budget managers must have pass on authority, in accordance with the allocation policy to use their budgets. Budget managers must check, reconsider, and report on a usual basis to their exposure line manager, on the financial presentation for their areas of accountability. Reporting would comprise comments on material budget variances and financial risks telling to the budget allocation. Reporting should also take place via the Universitys Performance and Risk reporting tool in accordance with the Universitys reporting timeline. Where material variances are envisage the budget manager should get ready a reforecasting budget for the accounting year as soon as possible. Action plans to tackle budget variances need also be ready, as proper. These documents must be self-assured to their line manager and the director finance operations. According to Messy University, financial monitoring and control published in 2007,Also, either budget monitoring group (BMG) or commercial activities group (CAG) will take on self-governing monitor of budget management and control on behalf of the vice chancellor. Risk Rating reports will be ready by the pertinent accounting advisor and submitted to BMG or CAG, and after that to the Universitys Risk Management Committee. Risk Rating reports will have a provisional status pending they have been marked off by the related reporting line manager at which time the reports position will change to confirmed. Only Risk Rating reports with a confirmed status will be accepted. Unbudgeted functioning or capital spending must be permitted by either the budget managers level three reporting line manager if inside total yearly budget, or by the director, finance operations if in surplus of total budget. In case where the endorsement of the director, finance operations is required, approval must be acquire by compliance of a request for financial authority. Note that where the endorsement of the director finance operations is to be required, sign off by the suitable level three manager is also necessary. Budget managers must implement inner control systems that make sure separation of duties in the buying process, and ethical commercial exercise. Budget managers must make sure that all possible clash of interests arise from commercial dealings are recognized and minimised. The director finance operations must testimony the companys financial performance to the vice-chancellor and council frequently. In order to inclusive this job the director finance operations might need budget centres to give additional information or re forecasts. All external and internal financial reporting have to obey with generally accepted accounting practice as defined in the Financial Reporting Act 1993 and Amendments. Conclusion: we can conclude the planning and control of financial system within the organization is very sensitive and crucial part of management information system. Policy makers might take decisions sometimes quickly but that decision should be accurate regarding finance distribution. We found there is direct relationship between finance system and other system in organisation, they are interlinked with each others. Financial statements are used to control and keep check and balance on whole finance function in the organisation. Budget is planning and control process how organisation allocate their limited resources to gain maximum benefit. It is not always bet with planned budget some variances are exist. Then its management resposbility to identify variances and take some serious steps to avoid that. Sometimes conflicts arises within the departments and its responsibility of management to resolve those conflicts to maximize the output. We found lots of source of finance utilize by the organisation. Its depend on the management which source of finance is feasible to exploit. When organisation got the finance how to allocate this fund within the organisation to run firm operation efficiently. Continuously feedbac is needed for management to know how operations run in organisation. This feedback should be timely, accurate and authentic to take corrective actions if something going worse. Management in organisation is the most knowledgeable entity to know each and everything in organisation.

A Guide on Search Engines :: Technology Computers Internet Essays

A Guide on Search Engines Hello and welcome. My name is Jane, and I'm reporting to you live from Hollywood. I am sporting a lovely plum-colored sequence dress compliments of Bergdorf, and the jewelry I am seen wearing are from Tiffany & Co. Well ladies and gentlemen, enough about my lovely attire. The moment we've all been waiting for has come. Finally, movie critics from around the United States have gathered to criticize or glorify the upcoming movie, Search Engines. With the success this movie is supposed to receive, sequels are already being talked about. These types of movies cost millions of dollars every year to produce and maintain. As of today, the movie has generated millions of dollars through sponsored advertisements, and the owners of the production companies hope to sell even more ads in the upcoming months. Business in this type of industry is high. Every time you blink, another person is sending in their scripts to the production company, hoping their script gets chosen for review. There was some bribery reported earlier in the week, as top companies pushed their scripts ahead of the average person by paying the reviewers. This brings us back to the time when actual hard copies of encyclopedias competed to be the number one best seller. Since these encyclopedia space taker-uppers are being replaced by the coming of age search engines, competition for the highest grossing movie is becoming dangerously fierce. So much foul play occurs when scripts and company domination are at stake ladies and gentlemen. Today I'm going to interview some of the biggest names in the WWW, or whole wide world. Here with me today is Golden-Globe winner Ask Jeeves. Jeeves can always be picked out of a crowd because he always wears such early 90s clothing attire, including a bow tie and high waters. As you may or may not know, Ask Jeeves won his award through his portrayal of a money-hungry CEO of a top advertising company. He is rated by movie critics as one the top 5 actors in the entire world. His role in Search Engines seems to be unlike any he has ever done before. This is so uncharacteristic of Ask Jeeves because he is so versatile and diverse, seemingly able to conquer and answer to any challenge set before him.

The Gambia :: essays research papers

The Gambia, translated from the French La Gambia was first colonized by Portugal in 1445 on what was later named St. Mary’s Island. Subsequently, the area was visited by France and later, Britain who began to build strong trading posts along it’s western shores. In the 1700’s The Gambia was proclaimed to be part of Britain. By 1969 The Gambia became a republic within the British commonwealth of nations. In 1982 it was declared a republic in what was later declared the Senegambian conference. The Gambia stated its independence from Britain and the Province of Senegal. The Gambia then established The People’s Progressive Party led by, Sir Dawda Kairaba Jawara , until the change of government in 1994. Today The Gambia lives under a multi-party system. The Constitution of the Second Republic of The Gambia provides elections by making everyone over the age of 18 pay suffrage. Every five years the people elect 45 candidates that make up the county’s Natio nal Assembly. Four parties made up the 1996 elections. The Alliance for Patriotic Re- Orientation and Construction (APRC), The United Democratic Party (UDP), The National Reconciliation Party (NRP), and The People’s Democratic Organization for Independence and Socialism (PDOIS). On October 18, 1996 Yahya Jammeh (ADRC) won 56% of the votes to become the new president of The Gambia. The flag consist of three horizontal stripes. From top to bottom they are: red, blue, then green. Sorry I couldn’t get a color print on the flag pictured below. TOPOGRAPHY: The Gambia is a long narrow country focusing around the central river that gave them their name. The Gambia river is 300 miles long inside The Gambia and is about 3 miles wide at most points. The Gambia has a total land area of 4,000 miles. It is relatively flat with few mountains and has an inward sloping bowl shape from where the Gambia river once covered. The Gambia river opens into the ocean at the western most tip of The Gambia. The capital, Banjul, is located near the inlet to the river and is a very large city with many tourist attractions and shops to buy stuff in. The Gambia is located completely within the county of Senegal from which it won it’s independence. The river is navigable up to 241km inland. After that point is impossible to further follow the river without the aid of a specialized boat for such a trip.

Othello :: essays research papers

The Significance of Othello’s Ethnicity.   Ã‚  Ã‚  Ã‚  Ã‚  In William E. Cain’s essay, â€Å"The Triumph of Will,† he clearly states, as is represented by James that Othello’s race is not an issue in the play. I strongly agree with James and believe that if Othello’s skin was white it would not affect the outcome of the play at all. Desdemona’s marriage to any other man, black or white, would have been just as upsetting to Barbantio and Roderigo, and in this paper I will further discuss my reasoning.   Ã‚  Ã‚  Ã‚  Ã‚  As I have mentioned in the introduction, the outcome of the play would have been exactly the same whether or not Desdemona’s husband in the play happened to be black or white. One of the reasons is the fact that Barbantio was not necessarily mad at Desdemona for marrying Othello. Although this might have made him a little upset he got over that very quick, but what made him really mad was that Desdemona married Othello secretly behind his back without his approval. Basically Barbantio felt betrayed by his own daughter. This made Barbantio feel that he wasn’t able to do his part as a father, and play that major role in his daughter’s life anymore. Since Othello is now Desdemona’s new husband it is his responsibility to take over those important roles. Barbantio would feel this way regardless of who his daughter married. Understandingly and respectively enough Barbantio knows that Desdemona loves Othello, and that Othello loves Desdemona just as much as he loves his daughter. In the end, Barbantio easily accepts the marriage. If the racial issue was the initial root of all evil here he would not have accepted the marriage as easily. In his acceptance to the marriage he joins the hands of Othello and Desdemona and gives them his blessings. â€Å"I here do give thee that with all my heart which, but thou hast already, with all my heart I would keep from thee for your sake, Jewel, I am glad at soul I have no other child, for thy escape would teach me tyranny, to hang clogs on them.† (Shakespeare, 31)   Ã‚  Ã‚  Ã‚  Ã‚  As for Roderigo, his main conflict is the simple fact that Desdemona has married a man whom is not himself, as he would rather love to have it. Although Iago is supposed to be a friend if Othello’s he sides with Roderigo and secretly is against Othello.

Influence of Television Programs on Children

Before there was television, children had options of playing outside, playing board games, or doing simple activities like reading or drawing. Now that TV exists to a high extremity, it has become apparent that nowadays these children shows have surpassed physical and intellectual activities and have now become a way of life for children. We now see children wearing clothing, playing video games, playing with toys, and watching movies featuring famous characters that started off as mere creations that starred on half-hour to one hour long programs.Whether it is a positive or negative happening, children programming is becoming a global phenomenon affecting many kids around the world. The most relevant questions posed are how these shows affect children inside and outside of the US, and is this controversial issue affecting these children for the better or for the worse. It is clear that children within the United States have become indulged with computers, video games, and, most evid ently, television. Nickelodeon in particular has been coming out with shows made just for younger children over the last decade.An example of this would be â€Å"Dora the Explorer. † As Dora celebrates her 10th year on air, ratings and sales show that this Latina is here to stay. In an article from Dayton Daily News in Dayton, Ohio, Sigal Ratner-Arias addresses this bilingual girl’s journey into the hearts of millions of children. Today, Dora is seen in 151 different markets and has been translated to 30 different languages. She appears in countries such as the United Kingdom, Australia, Canada and Ireland and teaches Spanish.However, while this busy girl teaches Spanish to English-speaking countries, she also teaches English to Hispanic countries (Ratner-Arias n. pag). â€Å"According to Nickelodeon, ‘Dora’ has generated over $11 billion in worldwide sales since 2002 having sold 65 million units of Fisher Price Dora the Explorer toys, 50 million books an d over 20 million DVDs worldwide,† writes Ratner-Arias (Ratner-Arias n. pag). For originally being created as a forest animal, â€Å"Dora the Explorer† has become a global idol to young children (Ratner-Arias n. pag).Another Nickelodeon star causing global waves is the sponge that lives in a pineapple under the sea, â€Å"Spongebob Squarepants. † Martha Worboy, writer for The Gazette in Montreal, writes about the impact Spongebob Squarepants has had on children around the world. Since this show premiered in July of 1999, Spongebob has advanced himself to be seen in 171 markets and translated into 25 languages (Worboy n. pag). Along with many other shows, Spongebob has been seen in video games, movies, clothing, food, and seen in stores such as Wal-Mart, Best Buy, Kohl’s, and Radio Shack (Worboy n. pag).Spongebob has sparked imagination amongst children around the world and continues to grow in popularity of all ages. Two other shows that have shown signifi cant rise around the world are â€Å"Sesame Street† and â€Å"Blue’s Clues. † According to an article from Melbourne, Australia’s newspaper, The Age, â€Å"Blue’s Clues† has been seen in 60 different countries and has been translated into 15 different languages (Dunn n. pag). Kids have the ability to interact with a guy named Joe and his cute, blue puppy, Blue. Along with Joe, children work to solve a mystery that Blue has laid out for them.With this show, children have the ability to be entertained through interaction with an animated puppy that also stimulates their brain. Though â€Å"Sesame Street† has been seen for many years and is highly known, this show still continues to branch out more and more. This Day, a newspaper out of Nigeria stated that later this year, â€Å"Sesame Street† will be introduced as â€Å"Sesame Square† in Nigeria; however, with it comes a unique twist to the characters (â€Å"This Day† n. pag). This show will be hosted by two Muppet characters.One is named Kami, a golden fur, girl Muppet who is HIV positive, and Zobi, a furry blue, boy Muppet (â€Å"This Day† n. pag). This show has drawn quite the anticipation in Nigeria and even allowed the Nigerian people to vote on a name for the blue furry Muppet (â€Å"This Day† n. pag). With the ongoing advancement of technology and improvement of shows made for children, it can only be wondered how long until the next animated phenomenon is created. Although these television shows have obviously been globalized, they also lead to the question of if the impact they have had on children can truly be een as constructive or harmful. Many people have questioned whether or not children shows are in fact engaging the minds of young kids and teaching them various ways to look at life or, in contrast, poisoning their minds and encouraging them into bad choices and presenting an overall negative effect on their life outside of watching the television. In a Boston periodical, The Jewish Advocate, Lauren Kramer views a theory brought by Dr. Kathy Hirsh-Pasek, director for the infant-language laboratory at Temple University.Pasek develops the idea of the â€Å"Six C’s† which creates a recipe for success in young children. These â€Å"Six C’s† are: collaboration with others, communication, content, creative, and confidence (Kramer n. pag). Pasek goes on to discuss that none of these can be seen or adapted by watching television. She also states that while content may be seen while watching TV it is really just a quick fix and will not benefit children in the long run (Kramer n. pag). Pasek stresses, â€Å"We know young kids are better when they’re actively rather than passively engaged, and TV is passive,† (Kramer n. pag).In this article, Pasek also determines that children under three years of age in no way benefit from television; even if it is â€Å"Bab y Einstein,† (Kramer n. pag). Studies have also been conducted trying to determine whether or not watching television to great amounts is affecting the eating habits and psyche of young children. A study published by US Journal Pediatrics found that more psychological difficulties dealing with peers, emotional issues, and hyperactivity are likely to develop with children who spend numerous hours daily in front of television or playing video games (Yahoo!News n. pag). Researchers studied 1,013 children ages 10 to 11 and had them complete a 25-point questionnaire, a self-report about daily hours watching television or playing games, and measured their physical activity using an accelerometer in which the kids wore around their waist for seven days (Yahoo! News n. pag). It was concluded that children spending two or more hours a day were likely to score higher on the questionnaire which indicated, â€Å"They had more psychological difficulties than kids who did not spend a lot o f time in front of a screen,† (Yahoo! News n. pag).Even if children are physically active but still spend multiple hours watching television or playing video games, they are still at risk for psychological difficulties. Researchers stress the importance of parents regulating how much these activities are being done to ensure their kids’ well being (Yahoo! News n. pag). A periodical appearing in Medical Post by Amber Lepage-Monette discusses Sonia Miller, a Harvard Medical Student, who conducted a study in 2007 which was a, â€Å"cross sectional analysis of children taking part in Project Viva, which followed more than 2,000 pregnant women and their offspring.Data on diet and TV time were gathered for 1,203 three-year-old children,† (Monette n. pag). After this study was completed, Miller found that for every extra hour of TV the average child viewed per day, they were in taking 0. 06 extra servings of sugar sweetened beverages per day, 0. 32 additional servings o f fast food per week, and an additional 48. 7 calories a day. This research also revealed that these children were consuming 0. 18 fewer fruit and vegetable daily servings along with 0. 44 fewer grams of fiber, and 24. fewer milligrams of calcium per day (Monette n. pag). Miller notes, â€Å"Previous studies revealed the association between obesity and TV viewing is not due to time spent watching TV replacing time spent being physically active,† (Monette n. pag). From this it can be seen that parents should be thinking twice before placing their kids in front of the TV for long periods of time. On the counterpoint, while there is a strong consensus that television has a negative impact on children, some say it is very much so educational and beneficial.Amanda Dunn, writer for The Age newspaper in Australia, views opinions of various people about the effect of television on children. Mark Mitchell, star of an Australian show â€Å"Round the Twist,† states that while he enjoys engaging children in his show, he worries that television has and will continue to become a babysitter for kids (Dunn n. pag). Lee Burton, senior lecturer in media education at RMIT University Australia, strongly disagrees and, â€Å"thinks the babysitter argument is something of a myth, and believes that television is a fine educator and entertainer of children as long as it is regulated,† (Dunn n. ag). Even those that find television valuable for children agree that there needs to be some sort of limitation on how much kids are watching. After doing this research and viewing different perspectives, I find myself definite on what I believe is correct for children. I thoroughly believe that television is a necessity for children.It enforces creativity and imagination and further emphasizes the importance of creating an individual within oneself. The various shows geared towards children do an exceptional job at giving them the break from the daily grind that I believe s needed even at a young age. Many shows that are made more for the audience of pre-teens to teenagers also do more than entertain these viewers but also relates to their lives by incorporating real life situations. For example, a show I have always been fond of is â€Å"Degrassi† which is a show filmed in Canada. This show follows teenagers that attend Degrassi Community High School and follows their triumphs, as well as their losses. Degrassi is ideal for teenagers because it allows them to relate to the situations presented as well as relate it to their own lives and where there is comparison.In this show viewers have witnessed relationships, the reality of STDs, a school shooting, a murder, a suicide, and a school lockdown. It is because of me watching this show that I believe television can educate and enlighten as well as entertain. Every age group has a show that does both of these things for them. I also believe that there needs to be limitations on how often kids wat ch TV. Studies I have mentioned before show that there are many disadvantages and losses the children will endure if they continue to watch as much television as they have been allotted thus far.People continue to say that they are worried for our generation in the future. Well now there is a simple thing that can be done to assist in shaping a better generation; it just needs to be embraced. Children do not need to be at a computer, playing a video game, or watching TV for more than an hour and a half daily. More than this limit will lead to more and more regression of the generation. Television shows have become a global phenomenon to children of all ages.Clothing, food, games, toys, and many more can be seen surrounding children due to the popularity of these shows. As good as it may seem to be able to sit back and watch various shows at night, it has been proven to be bad for the development of children and worsen their health and nutritional stability. Whether one believes TV i s a positive or negative occurrence, it cannot be denied that there need to be limitations on how much television children are engaged in daily in order to support children accomplishing their optimal well being.

Parkinson Disease

Parkinson’s disease is a progressive disorder of the nervous system that affects movement. The most well-known sign of Parkinson disease is the tremor in just one hand. Family can notice that you have Parkinson disease when there’s little expression in your face and you don’t swing your arms when you walk. Speech often becomes soft and mumbling. Parkinson disease symptoms tend to worsen as the disease progresses. There are many different medicines that treat this disease, but sometimes doctor may tell you to apply surgery. The symptoms may vary from person to person. Symptoms usually begin on one side of the body and remain worse in that side of the body. Some of the symptoms are: Tremor: the shaking usually starts on the hand.Slowed motion: Parkinson’s disease may reduce your ability to start initiate voluntary movement. For example, when you walk your step might become short. Rigid muscles: Stiffness can occur in any part of your body and sometimes it ca n be really bad that it can affect the range of movement you have in that part of your body. Impaired posture and balance: posture may become stooped, and balance problems can occur.Loss of automatic movement: Blinking, smiling and swinging of the arms are all involuntary acts that are a normal part of the human being. With the Parkinson disease these act are reduce and sometimes even lost. Speech changes: people with Parkinson disease may speak softly, rapidly or in a monotone. Sometimes repeating words, or hesitating before answering. Dementia: when the disease has progress a while people tend to deal with memory and mental clarity problems. Your physical, mental, and social state are affected by this disease. Your physical state is affected because this disease deteriorates your physical state little by little. Your mental state is affected because your brain is not functioning as it supposed to be, and socially it affects you because you are incapable of doing many activities th at you would be able to do if you didn’t have the disease.You need to see the doctor if you suffer any of these symptoms above. Internally the disease affects your body and the ability to do stuff. Externally it affects you and your relationship with your environment and everyone else around you.Causes of this disease may be: The exact cause of Parkinson disease is unknown, but there are many factors that play in the role†¦ Your genes: it is said that either inherited or caused by an environmental exposure these genes change might be responsible for Parkinson’s disease. Environmental triggers: exposure to certain toxins or viruses may trigger some of the symptoms and signs of the Parkinson’s disease. The position of your brain is critical because with this disease you are losing many of your main chemical messengers that help you do many of your automatic activities. Little by little you will lose some of the involuntary action you usually do.Several change s in the brain of individuals with Parkinson disease are noticeable, these changes include: A lack of dopamine: many symptoms of the Parkinson’s disease result from the lack of a chemical messenger called dopamine. This result when some cells of the brain that produce this chemical die or become reduced. The reason of these happening is unknown. Low norepinephrine levels: chemical messenger that controls automatic functions. For example, blood pressure. The presence of Lewy bodies.It spreads with time and it is usually worse in one side. I don’t think this disease will kill you, but it will disable you from many activities that a normal person can do. The disease affects most of your involuntary activities and the medicines use for it can also have side effects.Risk factors: age(older people has more risk), heredity, sex (male are more likely to suffer from it), and exposure to toxins. The disease gets worse as time pass by. In the past you will suffer some symptoms, b ut as present and future come the disease will affect you more and more. Parkinson disease is often accompanied by additional problems like: depression, sleep problems, difficulty chewing and swallowing, urinary problems, constipation, sexual dysfunction. What can you do when preparing for an appointment?Write down any of the symptoms you are feeling, write down key personal information, make a list of all the medication you are taking, ask someone to come with you, and write down questions you may want to ask to your doctor. The doctor will test you, but there’s not really a test for Parkinson’s disease. It is based on your medical history and a neurological exam. The doctor will make a diagnosis of Parkinson’s disease if you: at least have two of the three Parkinson’s symptoms-tremor, slowing of motion and muscle rigidity, if these symptoms are mainly in one side of the body, if the tremor is more severe at rest, and if you improve significantly with th e Parkinson’s medication levodopa. Levodopa is a natural medicine that when it is taken in a form of a pill; it will go through the brain and transform to dopamine. It becomes less effective as disease progresses and it has some side effects.

Scarlet Letter Final Exam: Expressions of the Transcendentalists

Victoria Clark Scarlet Letter Final Exam: Expressions of the Transcendentalists â€Å"Nobody knows this little Rose† by Emily Dickinson expresses how important a rose actually is to its environment and without the rose being of existence will affect the objects that are close to it. Dickinson goes onto say what is affected by the loss of the rose. Also in The Scarlet Letter by Nathaniel Hawthorne he emphasizes how when a situation alters that there is a different way of life that comes with it.Emily Dickinson and Hawthorne use change within an entity to utilize how it can affect the things closest to it. Dickinson uses a rose to express herself,†Nobody knows this little Rose†, to convey how important the rose is be to its environment when it dies. Dickinson says,7 ‘â€Å"Only a bee will miss it†Ã¢â‚¬â„¢ (Dickinson line 5), this means that when the rose should die that the bee will not have somewhere to land to reap the pollen from the rose. Hawthorne u ses a black flower to emphasize what is growing upon Chillingworth’s heart. Hawthorne writes,†Ã¢â‚¬â„¢ Let the black flower blossom as it may†Ã¢â‚¬â„¢ (119).The† black flower blossoming† is used to also indicate the evil growing upon Chillingworth’s heart and how it has an affect on the way Chillingworth’s deformity. The authors both use the colors red and black to create an image in the readers mind so that they understand what the colors red and black mean. The image that the red rose puts an image of love in some minds or how miserable the bee might be after the departure of the rose. The word usage that Hawthorne uses to describe the black rose gives the image of death, and the black flower that that was growing over Chillingworth’s heart would be the one that kills him.Dickinson goes on to say â€Å"’ Only a Bird will wonder’†(Dickinson line 9), this line represents how if the bird uses the rose to indicat e where food is, it will not be able to get food, and will wonder where the rose is and will have to find a new place to gather food. Hawthorne writes â€Å"’I will keep my secret, as I have this†Ã¢â‚¬â„¢ (53). As Hester and Chillingworth are talking to each other about who her child, Pearl’s father actually is, Chillingworth tells her to keep their connection a secret, along with the secret his true identity.Along with the other secrets, Hester makes a vow to herself that she will never tell anyone who Pearl’s father is. In addition, Hester keeping this secret throughout the book brings a burden upon her heart, as well as Dimmsdale’s. This colossal secret has makes Dimmsdale start to fast and beat himself with a scourge that is hidden in his closet. This change within Hester and Dimmsdale’s minds is affecting Pearl, Dimmsdale, Chillingworth and Hester’s lives. Dickinson and Hawthorne demonstrate how one minute secret or objectâ€℠¢s can change from the life of something or someone that is very close to it.Hawthorne says,†Ã¢â‚¬ËœSo speaking she undid the clasp that fastened the scarlet letter, and taking it from her bosom threw to a distance among the withered leaves’†(Hawthorne 138). As Pearl has gone off to play she dress herself up in leaves and makes a scarlet letter of her own and has placed it upon her bosom. While Dimmsdale and Hester discuss their lives, Hester has a sudden outburst of self-assurance and wants to give up the scarlet letter to be free from the bondage it has brought upon her and her relationship with her child, Pearl. Hawthorne goes on to say,†Ã¢â‚¬â„¢ Pearl’, look down at thy feet!There! – Before thee! – on the hither side of the brook! ’†¦ Bring it hither! †¦ Swallow it up for ever! †Ã¢â‚¬â„¢(144). With the scarlet letter being off of Hester’s bosom Pearl does not recognize who Hester is, she sees her as if s he is a stranger because Hester has had the scarlet letter on her bosom since Pearl can remember. Pearl also thinks that the scarlet letter is a good thing and that it is beautiful- Pearl wants a scarlet letter of her own. With the Scarlet letter being off of heater’s Bosom Pearl cannot accept the change that her mother has made.Dickinson says,†Ã¢â‚¬ËœOnly a Breeze will sigh†Ã¢â‚¬â„¢(Dickinson line 10) along with the other vital thing that the rose needs to survive the rose is also having an affect on the breeze. The breeze does not have anything to bump against anymore since the rose is not in the spot it was in before when it blew by. Hawthorne and Dickinson use these examples to show that when something or someone is use to seeing or feeling something a certain way; that when it changes they may or may not recognize the difference that has occurred with , in this case, the rose being missing from the breeze’s path and the scarlet letter being gone from H ester’s bosom. Nobody knows this little Rose†, Emily Dickinson concludes her poem by saying, â€Å" Ah Little Rose—how easy/ For such as thee to die! † she understands that the rose meant a lot to the butterfly, bee, breeze ,and bird. She emphasized on how each and every thing was affected by the loss of something that was very dear to them. The Scarlet Letter, Nathaniel Hawthorne uses the Scarlet Letter to call attention to how the Puritan society actually is.He explains how hard it is for a woman who has committed adultery with a secret that she cant reveal until the right time, a reverend who also committed adultery who has to keep the secret of adultery on his heart and sees his adulteress get punished for something that he participated in, and a man who was the seed to the tree that grew within The Scarlet Letter see what it was like to, in actuality, get a taste of his own medicine. Hawthorne began this story with a deep, dark picture of a jail entra nce.He gave the reader a image of a gloomy, gray place and he saw it fit to put a rosebush into the story. Later on in the chapter you begin to understand the amazing significance of the rosebush next to the jail. He also dwells on how narrow-minded the puritans were, how they had different religious views. Public Punishment was also put into perspective when it came down to the crookedness of the Puritan society. Lastly, Hawthorne symbolized death and secrets to utilize spiritual breakthrough and mental freedom.Nathaniel Hawthorne has taken me on a emotional and theatrical rollercoaster. Emily Dickinson took a simple rose and highlighted on how natures creatures are affected by an absence of a friend. At the beginning she used the tone of a person who is taking a stroll and picks up a rose and is admiring how beautiful the rose is. As Dickinson goes on she say that she took it from its ways. Which means that after picking the rose she begins to see how the environment around it sto p in their tracks and in a sense mourn over the loss of the rose.She also sees how the bee will miss it because of its sweet pollen that it needs to feed its family. Without the bee taking the pollen from the flower the bee cannot help produce for its family and new flowers when it goes to another flower. The Butterfly hastening from its far journey would usually lie down on the rose to rest but now the butterfly will have to lie itself upon another flower that it is not use to.Finally, Dickinson used the breeze to give imagery and a sense of smell; to paint a picture on how the breeze would look brushing up against the rose if it were in its regular spot. Also gives off the sweet smell of the rose. In â€Å"Nobody knows this little Rose†, Emily Dickinson creates a beautiful story in a twelve line poem. From the beginning to end , she creates a full-course dinner with one recipe. Emily Dickinson started off by gathering the ingredients, to slicing and dicing, to mixing all th e ingredients together and smelling the beautiful aroma , to finally serving p a stunning creation of a poem. Nathaniel Hawthorne and Emily Dickinson have many similarities in their technique of writing. By reading a piece of their work; I have come to realize that they are two very dynamic authors that bring so many things into prospective about life, death, self-awareness, love and hate, and they put all of their thoughts into one small novel or poem. Works Cited Hawthorne, Nathaniel. The Scarlet Letter. New York: Bantam, 1986. Print. Brooks, Kevin. The Road of the Dead. New York: Push, 2007. Print.